Gatorade Winner

The Gatorade advertisement provides a simple enough message saying that this brand of energy drink is the best.

First we see through a slippery slope fallacy that the ad provides that justify being number one as it is shown on the bottle. Through "Gatorade always wins!" it emphasize that if a person drink Gatorade, that person would surely succeed.

I also believe that in some case it could be argued that this Gatorade ad draws to sentimental appeal. Because every wants to win and feel successful or victorious in what ever they do, the advertisement establish a guarantee of victory with its brand.

Deniela

More Killing in 8 Seconds

This advertisement addresses both smokers and non smokers, highlighting that smoking is bad and would lead to a quick death.

To the audience, the picture of the two burning cigarette buds has similar features of the burning 'Twin Towers' of the tragic bombing of 9/11 drawing a sad reminder of all the deaths that came from it. Using sentimental appeal, the advertisement uses the tragedy of s many deaths from such an emotional day and compares it to the result of continuing to smoke.

It can also be argued that through advertisement there is a fallacy of  logical argument. Although the main purpose of this ad is on anti-smoking, the focus is camouflaged by the image of 9/11 taking away from credibility that smoking itself is a bad thing that causes health problems.

Even with the fallacies that distract the audience from the fact the advertisement is meant to prevent anymore smoking with the World Trade Center image, the ad does however inform people due to smoking "a person dies every 8 second".

With information of  a person dying  every eight seconds from smoking, it could be also translated to being another fallacy, scare tactic, because it would be scary to think as a smoker you will be that one person to die within the eight second mark.

Deniela

Safe Driving

This advertisement illustrates the comparison of speeding while driving on the road to an abusive relationship.

It is visually shown that increasing speed on the street would cause harm to the helpless people even if it seems Un-intentional or accidental. When in an abusive relationship, the abusive partner is bringing harm to their helpless partner not realizing that it would leave such a tragic effect in the long run.

The collision that occurs between the truck and car and a person fist to the other person's face provides the same damage is caused. In this image the damage done is bad because the two cars hit front to front and you can see the pain on the woman's face, her teeth are clenched together and her veins in her neck are showing.

Speeding and driving is just as bad as being in an abusive relationship because in both cases someone is being nonchalantly ignorant and has someone self worth in their hands.

The fallacies seen within this advertisement includes sentimental appeal. The ad advises safe driving by emphasizing unsafe driving is like a man hitting a woman in the face. By the scrutiny a man would have for abusing a woman, unsafe driving would have the same. Showing the sympathy for women even though being in an abusive relationship has nothing to do with speeding

Rufaro Padmore

Human Limbs or Prosthetic Limbs?

By: Deven Orie
This advertisement has the motive of influencing people to not drink and drive. The use of an image with a prosthetic limb side by side with a human leg expresses that a sentimental appeal is created and that the add focus on making people feel concerned with the possible results of drinking and driving. BWM makes use of the bolded works to make the audience understand that this is a serious matter and that if people continue to drive while drinking, they might find themselves in situations where human limbs are lost and artificial attachments would have to be used to maintain normal human function.

DONT DRINK & DRIVE OR ELSE YOU MIGHT HAVE TO REPLACE YOUR HUMAN LIMBS FOR PROSTHETIC LIMBS!

Snickers!

This advertisement in my opinion solely targets men and their masculinity.

Brick wall represents toughness but because it takes great strength to bring it down creates an sentimental appeal of manliness

Also since Mr. T is seen as a masculine male, the sentimental fallacy because it's persuading males to believe that snickers is a manly candy that can bring out your inner man.

Among the sentimental fallacy, there is also the use of scare tactic based on the body language used by Mr. T and repeated use of the phrase "Get Some Nuts"   

Deniela

"I'm Luggin' it" all the way to McDonaald's

This advertisement regards McDonald's and their effect on their consumers. It is clear to see that this is perfect form of anti-advertisement showing how much damage McDonald's would provide for their consumers. 

It is no coincidence that the first thing shown in this anti-advertisement of McDonald's is a display of an overweight man. The ethos used within the ad emphasizes that if you eat McDonald's you will be overweight similar to the man in the photo provided above. Not only appealing to ethos, but the "I'm Luggin' it" advertisement also appeals to logos and pathos.  Logos because if you continuously eat unhealthy foods such as McDonald's you will become overweight and have to be wheeled around, whether it is in a wheelbarrow or a wheelchair. In addition, pathos creates an emotional appeal of sadness and conciseness  because people do not want to be the obese person that has to lug themselves.  

This ad was intended to mock McDonald's overall as a industry. Catering to fast food eaters, it is obviously seen through an obese man lugging his large body in a wheelbarrow this is what will soon become of people as an example of satire. Also the fact that  the man is at a construction site shows mockingly how McDonald bask in their industry being built up from people's unhealthy situation.

 In turn, it shows that you can go from "I'm lovin' it" to "I'm luggin' it" from consuming McDonald's.

Deniela & Rufaro

Less Wrinkles in Minutes

Deven Orie

This advertisement is used to promote a wrinkle cream that can make anyone look young within minutes. The article is targeted to an audience of people who care about their skin and want to obtain a young and healthy look.

This advertisement utilizes a strong visual distinction between what a person looks like before they use the wrinkle cream and what they look like after its use. The distinction between both images evokes a sense of insecurity among the audience because they begin to question whether the only way to obtain a youthful look is by using this product. This article does a good job showing the benefits that the wrinkle cream can provide and the bolded text at the top of the image effectively captures the attention of audience members. The audience is drawn in by the healthy look that people can get from using the product and from the statement that a young look can be obtained within minutes.

Overall this advertisement is very effective and it definitely would do a good job with promoting the wrinkle cream and getting many people to buy the product. People are compelled to stay young and look healthy, and this product influences those individuals to do just that through the use of large bolded titles, key distinctive images and a clear link for people to click on if they are willing to try the product.