This advertisement has the motive of influencing people to not drink and drive. The use of an image with a prosthetic limb side by side with a human leg expresses that a sentimental appeal is created and that the add focus on making people feel concerned with the possible results of drinking and driving. BWM makes use of the bolded works to make the audience understand that this is a serious matter and that if people continue to drive while drinking, they might find themselves in situations where human limbs are lost and artificial attachments would have to be used to maintain normal human function.
DONT DRINK & DRIVE OR ELSE YOU MIGHT HAVE TO REPLACE YOUR HUMAN LIMBS FOR PROSTHETIC LIMBS!
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