The publisher of this add focuses his/her argument on encouraging more people to wear their seatbelt. The image used shows the injury a person can sustain if they do not wear a seat belt during an accident. Not only is the image effective, but the use of bolded words captures the attention of the audience. The message that the publisher develops makes me view myself as venerable when ever I am in an automobile. The publisher effectively expresses that people can find themselves in deadly situations if they do not wear their seatbelt for protection. ANYONE CAN BE IN RISK OF INJURY DURING BOTH A SMALL AND LARGE ACCIDENT DUE TO THE CARELESS MISTAKE OF NOT WEARING A SEATBELT, SO WEAR A SEATBELT AT ALL TIMES!
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