This advertisement addresses both smokers and non smokers, highlighting that smoking is bad and would lead to a quick death.
To the audience, the picture of the two burning cigarette buds has similar features of the burning 'Twin Towers' of the tragic bombing of 9/11 drawing a sad reminder of all the deaths that came from it. Using sentimental appeal, the advertisement uses the tragedy of s many deaths from such an emotional day and compares it to the result of continuing to smoke.
It can also be argued that through advertisement there is a fallacy of logical argument. Although the main purpose of this ad is on anti-smoking, the focus is camouflaged by the image of 9/11 taking away from credibility that smoking itself is a bad thing that causes health problems.
Even with the fallacies that distract the audience from the fact the advertisement is meant to prevent anymore smoking with the World Trade Center image, the ad does however inform people due to smoking "a person dies every 8 second".
With information of a person dying every eight seconds from smoking, it could be also translated to being another fallacy, scare tactic, because it would be scary to think as a smoker you will be that one person to die within the eight second mark.
Deniela
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