This add establishes a strong and concrete argument. Porsche focuses its argument on trying to influence people to view its cars as the car people always dream about. The bolded text and picture is used to capture the attention of the audience and make them feel as if they have been dreaming of the wrong car all along. Porsche does a good job of emphasizing on the fact that its cars are sleek, sporty, affordable and stylish. Porsche is a well known luxury car brand and this add allows the company to develop a consensus among people who fantasize about cars. This company wants their automobiles to be in the dreams of all of its customers so that it can ultimately make more money and create more stunning cars as people are encouraged to focus their goals on obtaining one of these luxury cars.
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