Tuesday, December 16, 2014

Less Wrinkles in Minutes


Deven Orie

This advertisement is used to promote a wrinkle cream that can make anyone look young within minutes. The article is targeted to an audience of people who care about their skin and want to obtain a young and healthy look.

This advertisement utilizes a strong visual distinction between what a person looks like before they use the wrinkle cream and what they look like after its use. The distinction between both images evokes a sense of insecurity among the audience because they begin to question whether the only way to obtain a youthful look is by using this product. This article does a good job showing the benefits that the wrinkle cream can provide and the bolded text at the top of the image effectively captures the attention of audience members. The audience is drawn in by the healthy look that people can get from using the product and from the statement that a young look can be obtained within minutes.

Overall this advertisement is very effective and it definitely would do a good job with promoting the wrinkle cream and getting many people to buy the product. People are compelled to stay young and look healthy, and this product influences those individuals to do just that through the use of large bolded titles, key distinctive images and a clear link for people to click on if they are willing to try the product.










1 comment:

  1. This is what beauty companies do they manipulate your mind and and draw one into their self esteem. People need to stop being insecure. However the ad is very effective in using logos and scare tactics to influence people to buy their product.-Bryan Almonte

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