Second Hand Smoke is Dreadful!

By:Deven Orie

This add is very effective at expressing that second hand smoke is very damaging to the health of children. It effectively makes use of statistics by stating that 17,000 children are hospitalized every year in the UK due to second hand smoke. The child seems to be very worried about his future and seems to have no control over the smoke he is exposed to. This add also utilizes pathos effectively to make me feel sorrowful for the children who suffer from second hand smoke and makes me want to advocate for people to stop smoking in society so that that health of many children is not dictated by people who smoke.

McDonald's bad burger

In this ad the illustrator is trying to portray the McDonald's burger in two instances.

A burger displayed from an advertisement and a burger in reality. The advertisement burger looks more appealing to the audience, with the fluffy golden bread, fresh green lettuce, and brown well cooked meat while the other unattractive burger was falling apart, lettuce barely visible, the burger itself lacks color and looks sloppy all together.

The illustrator goes as far to say that this picture portrays the best looking angle of the burger implying that the burger is unattractive as a whole and that there are worst views of the burger since it's "attractive angle" already looks sickening.

The illustrator is saying the burger on the advertisement is more attractive than what McDonald want consumers to think.

Rufaro Padmore

Gatorade Winner

The Gatorade advertisement provides a simple enough message saying that this brand of energy drink is the best.

First we see through a slippery slope fallacy that the ad provides that justify being number one as it is shown on the bottle. Through "Gatorade always wins!" it emphasize that if a person drink Gatorade, that person would surely succeed.

I also believe that in some case it could be argued that this Gatorade ad draws to sentimental appeal. Because every wants to win and feel successful or victorious in what ever they do, the advertisement establish a guarantee of victory with its brand.

Deniela

More Killing in 8 Seconds

This advertisement addresses both smokers and non smokers, highlighting that smoking is bad and would lead to a quick death.

To the audience, the picture of the two burning cigarette buds has similar features of the burning 'Twin Towers' of the tragic bombing of 9/11 drawing a sad reminder of all the deaths that came from it. Using sentimental appeal, the advertisement uses the tragedy of s many deaths from such an emotional day and compares it to the result of continuing to smoke.

It can also be argued that through advertisement there is a fallacy of  logical argument. Although the main purpose of this ad is on anti-smoking, the focus is camouflaged by the image of 9/11 taking away from credibility that smoking itself is a bad thing that causes health problems.

Even with the fallacies that distract the audience from the fact the advertisement is meant to prevent anymore smoking with the World Trade Center image, the ad does however inform people due to smoking "a person dies every 8 second".

With information of  a person dying  every eight seconds from smoking, it could be also translated to being another fallacy, scare tactic, because it would be scary to think as a smoker you will be that one person to die within the eight second mark.

Deniela

Safe Driving

This advertisement illustrates the comparison of speeding while driving on the road to an abusive relationship.

It is visually shown that increasing speed on the street would cause harm to the helpless people even if it seems Un-intentional or accidental. When in an abusive relationship, the abusive partner is bringing harm to their helpless partner not realizing that it would leave such a tragic effect in the long run.

The collision that occurs between the truck and car and a person fist to the other person's face provides the same damage is caused. In this image the damage done is bad because the two cars hit front to front and you can see the pain on the woman's face, her teeth are clenched together and her veins in her neck are showing.

Speeding and driving is just as bad as being in an abusive relationship because in both cases someone is being nonchalantly ignorant and has someone self worth in their hands.

The fallacies seen within this advertisement includes sentimental appeal. The ad advises safe driving by emphasizing unsafe driving is like a man hitting a woman in the face. By the scrutiny a man would have for abusing a woman, unsafe driving would have the same. Showing the sympathy for women even though being in an abusive relationship has nothing to do with speeding

Rufaro Padmore

Human Limbs or Prosthetic Limbs?

By: Deven Orie
This advertisement has the motive of influencing people to not drink and drive. The use of an image with a prosthetic limb side by side with a human leg expresses that a sentimental appeal is created and that the add focus on making people feel concerned with the possible results of drinking and driving. BWM makes use of the bolded works to make the audience understand that this is a serious matter and that if people continue to drive while drinking, they might find themselves in situations where human limbs are lost and artificial attachments would have to be used to maintain normal human function.

DONT DRINK & DRIVE OR ELSE YOU MIGHT HAVE TO REPLACE YOUR HUMAN LIMBS FOR PROSTHETIC LIMBS!

Snickers!

This advertisement in my opinion solely targets men and their masculinity.

Brick wall represents toughness but because it takes great strength to bring it down creates an sentimental appeal of manliness

Also since Mr. T is seen as a masculine male, the sentimental fallacy because it's persuading males to believe that snickers is a manly candy that can bring out your inner man.

Among the sentimental fallacy, there is also the use of scare tactic based on the body language used by Mr. T and repeated use of the phrase "Get Some Nuts"   

Deniela