What is Beauty?

By: Rufuaro & Deven 
In this ad the illustrator is comparing the Victoria Secret “Love My Body Campaign” to the Dove “Real Beauty Campaign”. In the Victoria Secret Campaign, there are women of the same height, body shape and stature, while in the Dove campaign, women of all backgrounds, sizes and colors are represented. The illustrator is implying that just because you are a certain height, size and color, doesn’t mean that you are more beautiful than a thicker, darker or shorter woman. With the Dove Campaign, it reaches out to more women because these women are everyday women, not models 24/7. The real beauty is variety in size height color and more. Everyone is beautiful no matter what. 

Put on a Seat Belt!

By:Deven Orie
The publisher of this add focuses his/her argument on encouraging more people to wear their seatbelt. The image used shows the injury a person can sustain if they do not wear a seat belt during an accident. Not only is the image effective, but the use of bolded words captures the attention of the audience. The message that the publisher develops makes me view myself as venerable when ever I am in an automobile. The publisher effectively expresses that people can find themselves in deadly situations if they do not wear their seatbelt for protection. ANYONE CAN BE IN RISK OF INJURY DURING BOTH A SMALL AND LARGE ACCIDENT DUE TO THE CARELESS MISTAKE OF NOT WEARING A SEATBELT, SO WEAR A SEATBELT AT ALL TIMES!

Don't Tailgate!

By:Deven Orie
In this add, the publisher effectively develops his/her argument that drivers should not tailgate trucks unless they want to find themselves in accidents. The publisher utilizes an image of a car crashing into a truck and bolded works to capture the attention of the audience which in this case would be drivers. The bolded words connect directly to the image expressing that there is a cause and effect relationship. If you tailgate a truck and treat it as if it is not an automobile, then you will find yourself in a dangerous car crash. The publisher expresses that he/she wants to prevent accidents from occurring because tailgating is one of the many causes for accidents. By giving trucks the necessary space and distance they need, people will be safe and accidents will be avoided.

Play Time!

In this Six Flags Great Adventure commercial, it appeals to ethos because through snippets of the rides and all the things one could expect from going to Six Flags.

The advertisement utilizes a slippery slope fallacy, establishing that Six Flags is so fun that it makes an old man dance and do things that are unexpected at his age. Also there is use bandwagon and either or argument.

Bandwagon is shown when the working neighbors and children all follow the old man on the road headed to Six Flags. It appeals to audience because it's saying that everyone should follow the old man to Six Flags for "Play time".

It shows either-or argument because it gives a choice of either staying and working or going to Six lags for "Play time".

Deniela

What's Your Luxury Car?

By:Deven Orie
This add establishes a strong and concrete argument. Porsche focuses its argument on trying to influence people to view its cars as the car people always dream about. The bolded text and picture is used to capture the attention of the audience and make them feel as if they have been dreaming of the wrong car all along. Porsche does a good job of emphasizing on the fact that its cars are sleek, sporty, affordable and stylish. Porsche is a well known luxury car brand and this add allows the company to develop a consensus among people who fantasize about cars. This company wants their automobiles to be in the dreams of all of its customers so that it can ultimately make more money and create more stunning cars as people are encouraged to focus their goals on obtaining one of these luxury cars.

Second Hand Smoke is Dreadful!

By:Deven Orie

This add is very effective at expressing that second hand smoke is very damaging to the health of children. It effectively makes use of statistics by stating that 17,000 children are hospitalized every year in the UK due to second hand smoke. The child seems to be very worried about his future and seems to have no control over the smoke he is exposed to. This add also utilizes pathos effectively to make me feel sorrowful for the children who suffer from second hand smoke and makes me want to advocate for people to stop smoking in society so that that health of many children is not dictated by people who smoke.

McDonald's bad burger

In this ad the illustrator is trying to portray the McDonald's burger in two instances.

A burger displayed from an advertisement and a burger in reality. The advertisement burger looks more appealing to the audience, with the fluffy golden bread, fresh green lettuce, and brown well cooked meat while the other unattractive burger was falling apart, lettuce barely visible, the burger itself lacks color and looks sloppy all together.

The illustrator goes as far to say that this picture portrays the best looking angle of the burger implying that the burger is unattractive as a whole and that there are worst views of the burger since it's "attractive angle" already looks sickening.

The illustrator is saying the burger on the advertisement is more attractive than what McDonald want consumers to think.

Rufaro Padmore

Gatorade Winner

The Gatorade advertisement provides a simple enough message saying that this brand of energy drink is the best.

First we see through a slippery slope fallacy that the ad provides that justify being number one as it is shown on the bottle. Through "Gatorade always wins!" it emphasize that if a person drink Gatorade, that person would surely succeed.

I also believe that in some case it could be argued that this Gatorade ad draws to sentimental appeal. Because every wants to win and feel successful or victorious in what ever they do, the advertisement establish a guarantee of victory with its brand.

Deniela

More Killing in 8 Seconds

This advertisement addresses both smokers and non smokers, highlighting that smoking is bad and would lead to a quick death.

To the audience, the picture of the two burning cigarette buds has similar features of the burning 'Twin Towers' of the tragic bombing of 9/11 drawing a sad reminder of all the deaths that came from it. Using sentimental appeal, the advertisement uses the tragedy of s many deaths from such an emotional day and compares it to the result of continuing to smoke.

It can also be argued that through advertisement there is a fallacy of  logical argument. Although the main purpose of this ad is on anti-smoking, the focus is camouflaged by the image of 9/11 taking away from credibility that smoking itself is a bad thing that causes health problems.

Even with the fallacies that distract the audience from the fact the advertisement is meant to prevent anymore smoking with the World Trade Center image, the ad does however inform people due to smoking "a person dies every 8 second".

With information of  a person dying  every eight seconds from smoking, it could be also translated to being another fallacy, scare tactic, because it would be scary to think as a smoker you will be that one person to die within the eight second mark.

Deniela

Safe Driving

This advertisement illustrates the comparison of speeding while driving on the road to an abusive relationship.

It is visually shown that increasing speed on the street would cause harm to the helpless people even if it seems Un-intentional or accidental. When in an abusive relationship, the abusive partner is bringing harm to their helpless partner not realizing that it would leave such a tragic effect in the long run.

The collision that occurs between the truck and car and a person fist to the other person's face provides the same damage is caused. In this image the damage done is bad because the two cars hit front to front and you can see the pain on the woman's face, her teeth are clenched together and her veins in her neck are showing.

Speeding and driving is just as bad as being in an abusive relationship because in both cases someone is being nonchalantly ignorant and has someone self worth in their hands.

The fallacies seen within this advertisement includes sentimental appeal. The ad advises safe driving by emphasizing unsafe driving is like a man hitting a woman in the face. By the scrutiny a man would have for abusing a woman, unsafe driving would have the same. Showing the sympathy for women even though being in an abusive relationship has nothing to do with speeding

Rufaro Padmore

Human Limbs or Prosthetic Limbs?

By: Deven Orie
This advertisement has the motive of influencing people to not drink and drive. The use of an image with a prosthetic limb side by side with a human leg expresses that a sentimental appeal is created and that the add focus on making people feel concerned with the possible results of drinking and driving. BWM makes use of the bolded works to make the audience understand that this is a serious matter and that if people continue to drive while drinking, they might find themselves in situations where human limbs are lost and artificial attachments would have to be used to maintain normal human function.

DONT DRINK & DRIVE OR ELSE YOU MIGHT HAVE TO REPLACE YOUR HUMAN LIMBS FOR PROSTHETIC LIMBS!

Snickers!

This advertisement in my opinion solely targets men and their masculinity.

Brick wall represents toughness but because it takes great strength to bring it down creates an sentimental appeal of manliness

Also since Mr. T is seen as a masculine male, the sentimental fallacy because it's persuading males to believe that snickers is a manly candy that can bring out your inner man.

Among the sentimental fallacy, there is also the use of scare tactic based on the body language used by Mr. T and repeated use of the phrase "Get Some Nuts"   

Deniela