What is Beauty?

By: Rufuaro & Deven 
In this ad the illustrator is comparing the Victoria Secret “Love My Body Campaign” to the Dove “Real Beauty Campaign”. In the Victoria Secret Campaign, there are women of the same height, body shape and stature, while in the Dove campaign, women of all backgrounds, sizes and colors are represented. The illustrator is implying that just because you are a certain height, size and color, doesn’t mean that you are more beautiful than a thicker, darker or shorter woman. With the Dove Campaign, it reaches out to more women because these women are everyday women, not models 24/7. The real beauty is variety in size height color and more. Everyone is beautiful no matter what. 

Put on a Seat Belt!

By:Deven Orie
The publisher of this add focuses his/her argument on encouraging more people to wear their seatbelt. The image used shows the injury a person can sustain if they do not wear a seat belt during an accident. Not only is the image effective, but the use of bolded words captures the attention of the audience. The message that the publisher develops makes me view myself as venerable when ever I am in an automobile. The publisher effectively expresses that people can find themselves in deadly situations if they do not wear their seatbelt for protection. ANYONE CAN BE IN RISK OF INJURY DURING BOTH A SMALL AND LARGE ACCIDENT DUE TO THE CARELESS MISTAKE OF NOT WEARING A SEATBELT, SO WEAR A SEATBELT AT ALL TIMES!

Don't Tailgate!

By:Deven Orie
In this add, the publisher effectively develops his/her argument that drivers should not tailgate trucks unless they want to find themselves in accidents. The publisher utilizes an image of a car crashing into a truck and bolded works to capture the attention of the audience which in this case would be drivers. The bolded words connect directly to the image expressing that there is a cause and effect relationship. If you tailgate a truck and treat it as if it is not an automobile, then you will find yourself in a dangerous car crash. The publisher expresses that he/she wants to prevent accidents from occurring because tailgating is one of the many causes for accidents. By giving trucks the necessary space and distance they need, people will be safe and accidents will be avoided.

Play Time!

In this Six Flags Great Adventure commercial, it appeals to ethos because through snippets of the rides and all the things one could expect from going to Six Flags.

The advertisement utilizes a slippery slope fallacy, establishing that Six Flags is so fun that it makes an old man dance and do things that are unexpected at his age. Also there is use bandwagon and either or argument.

Bandwagon is shown when the working neighbors and children all follow the old man on the road headed to Six Flags. It appeals to audience because it's saying that everyone should follow the old man to Six Flags for "Play time".

It shows either-or argument because it gives a choice of either staying and working or going to Six lags for "Play time".

Deniela

What's Your Luxury Car?

By:Deven Orie
This add establishes a strong and concrete argument. Porsche focuses its argument on trying to influence people to view its cars as the car people always dream about. The bolded text and picture is used to capture the attention of the audience and make them feel as if they have been dreaming of the wrong car all along. Porsche does a good job of emphasizing on the fact that its cars are sleek, sporty, affordable and stylish. Porsche is a well known luxury car brand and this add allows the company to develop a consensus among people who fantasize about cars. This company wants their automobiles to be in the dreams of all of its customers so that it can ultimately make more money and create more stunning cars as people are encouraged to focus their goals on obtaining one of these luxury cars.

Second Hand Smoke is Dreadful!

By:Deven Orie

This add is very effective at expressing that second hand smoke is very damaging to the health of children. It effectively makes use of statistics by stating that 17,000 children are hospitalized every year in the UK due to second hand smoke. The child seems to be very worried about his future and seems to have no control over the smoke he is exposed to. This add also utilizes pathos effectively to make me feel sorrowful for the children who suffer from second hand smoke and makes me want to advocate for people to stop smoking in society so that that health of many children is not dictated by people who smoke.

McDonald's bad burger

In this ad the illustrator is trying to portray the McDonald's burger in two instances.

A burger displayed from an advertisement and a burger in reality. The advertisement burger looks more appealing to the audience, with the fluffy golden bread, fresh green lettuce, and brown well cooked meat while the other unattractive burger was falling apart, lettuce barely visible, the burger itself lacks color and looks sloppy all together.

The illustrator goes as far to say that this picture portrays the best looking angle of the burger implying that the burger is unattractive as a whole and that there are worst views of the burger since it's "attractive angle" already looks sickening.

The illustrator is saying the burger on the advertisement is more attractive than what McDonald want consumers to think.

Rufaro Padmore