"I'm Luggin' it" all the way to McDonaald's

This advertisement regards McDonald's and their effect on their consumers. It is clear to see that this is perfect form of anti-advertisement showing how much damage McDonald's would provide for their consumers. 

It is no coincidence that the first thing shown in this anti-advertisement of McDonald's is a display of an overweight man. The ethos used within the ad emphasizes that if you eat McDonald's you will be overweight similar to the man in the photo provided above. Not only appealing to ethos, but the "I'm Luggin' it" advertisement also appeals to logos and pathos.  Logos because if you continuously eat unhealthy foods such as McDonald's you will become overweight and have to be wheeled around, whether it is in a wheelbarrow or a wheelchair. In addition, pathos creates an emotional appeal of sadness and conciseness  because people do not want to be the obese person that has to lug themselves.  

This ad was intended to mock McDonald's overall as a industry. Catering to fast food eaters, it is obviously seen through an obese man lugging his large body in a wheelbarrow this is what will soon become of people as an example of satire. Also the fact that  the man is at a construction site shows mockingly how McDonald bask in their industry being built up from people's unhealthy situation.

 In turn, it shows that you can go from "I'm lovin' it" to "I'm luggin' it" from consuming McDonald's.

Deniela & Rufaro

Less Wrinkles in Minutes

Deven Orie

This advertisement is used to promote a wrinkle cream that can make anyone look young within minutes. The article is targeted to an audience of people who care about their skin and want to obtain a young and healthy look.

This advertisement utilizes a strong visual distinction between what a person looks like before they use the wrinkle cream and what they look like after its use. The distinction between both images evokes a sense of insecurity among the audience because they begin to question whether the only way to obtain a youthful look is by using this product. This article does a good job showing the benefits that the wrinkle cream can provide and the bolded text at the top of the image effectively captures the attention of audience members. The audience is drawn in by the healthy look that people can get from using the product and from the statement that a young look can be obtained within minutes.

Overall this advertisement is very effective and it definitely would do a good job with promoting the wrinkle cream and getting many people to buy the product. People are compelled to stay young and look healthy, and this product influences those individuals to do just that through the use of large bolded titles, key distinctive images and a clear link for people to click on if they are willing to try the product.